江西中医药大学学报2026，Vol.38Issue(2)：111-117,7.DOI:10.20140/j.2095-7785.2026.02.25
文旅融合背景下中医香疗文创产品的设计研究
Research on the Design of Aromatherapy of Traditional Chinese Medicine Cultural and Creative Products under the Background of the Integration of Culture and Tourism
摘要
Abstract
In the context of the vigorous development of the integration of culture and tourism and the booming health industry,the role of the cultural tourism industry in promoting local economic growth has become increasingly prominent.Aromatherapy of TCM cultural and creative products,as the crystallization of the deep integration of the cultural tourism industry and TCM culture,has broad development prospects.This paper focuses on the aromatherapy of TCM cultural and creative products under the background of cultural-tourism integration,analyzes the current development status of Aromatherapy of TCM cultural and creative products,and explores their important role in the integration of the cultural and tourism industries.It also proposes development principles based on inheritance,innovation,safety,branding,and market orientation.The paper further studies the development pathways of Aromatherapy of TCM cultural and creative products through methods such as exploring cultural connotations,integration with local culture,application of modern technology,cross-industry cooperation,and international exchanges.It aims to promote the in-depth integration of the Aromatherapy of TCM industry with the cultural tourism industry,to open up new pathways for the innovative development and dissemination of TCM culture,and to provide research ideas for creating Aromatherapy of TCM cultural and creative products that combine cultural depth with market competitiveness.关键词
文旅融合/中医香疗/文创产品/发展现状/开发路径Key words
Integration of Culture and Tourism/Aromatherapy of TCM/Cultural and Creative Products/Development Status/Development Path分类
医药卫生引用本文复制引用
张雨昕,金映希,毛璐斐,孙喆妍,杨明,黄小英,杜清..文旅融合背景下中医香疗文创产品的设计研究[J].江西中医药大学学报,2026,38(2):111-117,7.基金项目
江西省大学生创新创业训练计划项目(S202410412095). （S202410412095）
