科技与出版Issue(3)：132-145,14.
出版文创价值共创研究:发展变迁、内在逻辑与协同路径
Value Co-creation in Publishing Cultural Creatives:Evolutionary Stages,Stakeholder Capital Logic,and Collaborative Path Design
摘要
Abstract
At the intersection of the digital wave and the experience economy,this article argues that publishing cultural creatives have become a new growth pole for cultural consumption,while traditional one-way value-output models constrain the co-creation potential of diverse stakeholders.Methodologically,the paper combines online survey with case analyses and uses these inputs to construct an evolutionary narrative and a stakeholder-mechanism model.The analysis first traces the developmental trajectory of publishing cultural creatives across stages and then translates stage change into mechanism change.It further conceptualizes value co-creation as a dynamic,multi-stakeholder process characterized by diversified coordination and iterative evolution among publishing institutions,creators,platforms,and users.This co-creation progress is explicitly organized into a four-stage process:value discovery,value development,value realization,and value enhancement.The structure functions as an analytic scaffold through which the paper interprets how cultural value is identified,converted into products and services,realized in market interaction,and then amplified through continued collaboration and social dissemination.The paper's findings specify differentiated roles among stakeholders through a"capital logic."Publishing institutions are described as possessing cultural capital and symbolic capital and as taking a leading role in co-creation organization,thereby providing legitimacy,narrative resources,and institutional continuity.Creators,by contrast,are framed as activating the cultural capital accumulated by publishing institutions through individual or team creativity;in doing so,they inject"creative capital"into co-creation and continuously renew the meaning and attractiveness of cultural creative outputs.Platform enterprises are portrayed as leveraging data capital and technological capital and as acting as intermediaries,creativity triggers,and topic amplifiers.In this role configuration,platforms connect products with audiences,enlarge visibility,and accelerate iteration by enabling feedback and dissemination.Users are described as shifting from passive consumers to active participants;their engagement constitutes a co-creation force that supports iterative evolution of products and the continuing"fission"of cultural value.On the basis of these role descriptions,the paper identifies a collaborative development pathway summarized as"differentiated positioning-creative symbiosis-cross-boundary integration-technology enablement-user participation."The logic of this pathway is incentive and mechanism alignment:collaboration becomes sustainable when positioning clarifies who serves whom,when creative symbiosis stabilizes long-term cooperation,when cross-boundary integration expands scenarios for cultural value realization,when technology enablement supports scalable operation,and when user participation converts cultural resonance into sustained social and market value.The article concludes by positioning value co-creation as an actionable mechanism for supporting sustainable development in publishing,with stakeholder collaboration and iterative evolution functioning as the internal drivers.关键词
出版文创/价值共创/利益相关者协同/出版IP/社会资本Key words
publishing cultural and creative products/value co-creation/stakeholder collaboration/publishing IP/social capital引用本文复制引用
李修,隗静秋,孙玉豪,张明宇..出版文创价值共创研究:发展变迁、内在逻辑与协同路径[J].科技与出版,2026,(3):132-145,14.基金项目
故宫博物院第二期开放课题"文化传播何以'雁过留声':盘活存量与做优增量的故宫文化传播路径探索"的阶段性成果 （）
龙湖—故宫文化基金、北京故宫文物保护基金会公益资助 （）
国家社科基金后期资助项目"我国人文社科类学术著作开放存取出版研究"(23FXWB023)阶段性成果 （23FXWB023）
2024年度北京师范大学出版集团专项课题"出版数字营销服务模式创新研究"(2024ZXYB008)阶段性成果. （2024ZXYB008）
