落叶果树2026，Vol.58Issue(2)：53-57,5.DOI:10.13855/j.cnki.lygs.2026.02.012
基于SWOT分析的五莲樱桃区域品牌建设策略
Brand building strategy for Wulian cherry based on SWOT analysis
陈修淼 1孙翠萍 1陈志超 2杨再超 1杜桂英 1郑全星1
作者信息
- 1. 五莲县农业技术服务中心,山东五莲 262300
- 2. 山东省五莲县气象局,山东五莲 262300
- 折叠
摘要
Abstract
Regional agricultural product branding can effectively promote the synergistic development of local specialty industries,As a regional public brand in Shandong Province,Wulian cherry has evolved into a distinctive model of mountain ecological agriculture with unique local characteristics,becoming one of the key industries accelerating rural revitalization.To expedite the development of the Wulian cherry regional brand,this study employed SWOT analysis to examine its branding progress.Based on the current status of the Wulian cherry industry,the analysis identified strengths,weaknesses,opportunities,and challenges in brand building.Corresponding countermeasures and suggestions were proposed,including promoting standardized production,developing greenhouse cherry cultivation,strengthening technological support,extending industrial chains,and enhancing brand construction.关键词
五莲樱桃/SWOT/区域品牌/发展对策/标准化生产Key words
Wulian cherry/SWOT analysis/regional brand/development suggestions/standardized production分类
农业科技引用本文复制引用
陈修淼,孙翠萍,陈志超,杨再超,杜桂英,郑全星..基于SWOT分析的五莲樱桃区域品牌建设策略[J].落叶果树,2026,58(2):53-57,5.
