农业科技管理2026，Vol.45Issue(2)：79-83,5.DOI:10.16849/J.CNKI.ISSN1001-8611.2026.02.017
新媒体时代热带农业科学普及路径思考
Reflections on the Popularization Path of Tropical Agricultural Science in the New Media Era,Taking the Institute of Scientific and Technical Information,Chinese Academy of Tropical Agricultural Sciences as an Example
摘要
Abstract
In the context of the new media era,the popularization of tropical agricultural science is of great significance for promoting agricultural modernization and improving public scientific literacy.Taking the Institute of Scientific and Technical Information,Chinese Academy of Tropical Agricultural Sciences as an example,this paper systematically analyzed the main problems faced by current tropical agricultural science popularization in terms of system mechanism,audience positioning,content construction and communication channels combined with its practical exploration under the new media environment.By summarizing the institute's innovative experience in developing digital cultural and creative products of tropical agriculture,shooting a series of short videos for tropical agricultural science popularization,and carrying out a series of science popularization activities serving the"three rural issues",this paper put forward path suggestions for optimizing tropical agricultural science popularization from four dimensions:improving science popularization mechanism and talent training,deepening the transformation of scientific and technological resource content,innovating communication forms and improving efficiency,and carrying out scientific and technological demonstration to stimulate farmers' participation.It is intended to enhance the popularization capacity of tropical agricultural scientific and technological resources,and provide a reference for the implementation of the rural revitalization strategy and the development of the agricultural science popularization system.关键词
新媒体/热带农业/农技推广/科普路径Key words
New media/Tropical agriculture/Agricultural technology extension/Science popularization path分类
管理科学引用本文复制引用
符晴雅,李晓霞,肖宇杰,汪佳维,邓颂,郭婷..新媒体时代热带农业科学普及路径思考[J].农业科技管理,2026,45(2):79-83,5.基金项目
中央级公益性科研院所基本科研业务费专项(1630012025509) （1630012025509）
海南省自然科学基金项目(624MS105) （624MS105）
海南省热带作物信息技术应用研究重点实验室2023年度开放基金(ZDSYS-KFJJ-202309) （ZDSYS-KFJJ-202309）
