摘要
Abstract
An excellent animation film IP will integrate culture and art,bring visual shock to the audience,improve commercial value,and provide a publicity medium for the country's culture.Guoman bears the heavy responsibility of promoting Chinese culture,In China,Mythological series of movies have become household names,Bear the cultural communicator in the subtle way,In a more popular way of communi-cation,Attracted a large number of enthusiasts,But Guoman has been greatly challenged in the process of entering the overseas market,It is difficult to integrate into the international market,Because of cultural differences、Market exclusion、Low originality、Lack of IP influence,This article will pass the excellent case of Guoman that has successfully made breakthroughs overseas,And compared with foreign excellent animation IP,Statistical analysis data to study Guoman in depth,According to SWOTTanalyze the com-petitiveness of Guoman from multiple dimensions,Explore GuomanIP's overseas strategy.关键词
国产动漫/文化/IP/出海战略Key words
guoman/cultural/IP/overseas strategy分类
社会科学
