上海管理科学2026，Vol.48Issue(2)：101-106,6.
权力高时人们更愿意购买自动驾驶汽车吗?
Do People with High Power Prefer to Purchase Autonomous Vehicles?The Mediating Role of Perceived Control
孙诗语 1李庆1
作者信息
- 1. 上海交通大学安泰经济与管理学院,上海 200030
- 折叠
摘要
Abstract
With the development and popularization of autonomous driving technology,a large number of scholars to study the antecedences of purchase attitude of autonomous vehicles.This paper aims to explores the influence of decision agent types on consumers'purchase attitudes,and investigates the boundary and underlying mechanism.Through three studies,we show that consumers exhibit a higher purchasing attitude toward vehicles whose agent type is automated driving algorithm(vs.human).However,this effect only observed when consumers have high power but not when they have low power.The findings also suggest that perceived control mediate the moderating effect of power on the influence of decision agent type on purchase attitude.关键词
决策代理/自动驾驶算法/权力/感知控制/购买态度Key words
decision agent/autonomous driving algorithms/power/perceived control/purchase attitude分类
管理科学引用本文复制引用
孙诗语,李庆..权力高时人们更愿意购买自动驾驶汽车吗?[J].上海管理科学,2026,48(2):101-106,6.
