铁路物流2026，Vol.44Issue(4)：1-6,6.DOI:10.16669/j.cnki.issn.2097-5899.202508130001
铁路石油物流市场分析及营销对策探讨
Analysis of Railway Petroleum Logistics Market and Exploration of Marketing Countermeasures
摘要
Abstract
With the development of China's petroleum pipeline network and the transformation of energy structure,the railway petroleum logistics market has undergone significant changes,and the market share is gradually declining.This paper summarized the current status of China's railway petroleum logistics market from the aspects of production and transport structure,traffic volume and flow direction,freight rate level,and market situation of railway petroleum logistics.It analyzed the problems existing in petroleum marketing,including insufficient investment in equipment and facilities,container multimodal transport being in the initial stage of development,an imperfect market monitoring system,and a lack of information connection and sharing with petroleum enterprises.Furthermore,this paper proposed countermeasures such as maintaining reasonable growth of tank cars,accelerating the development of container multimodal transport,improving market monitoring and survey,implementing a differentiated pricing strategy,and strengthening information sharing with petroleum enterprises,so as to provide support for enhancing the competitiveness of the railway petroleum logistics market and expanding the market share of railway petroleum logistics.关键词
铁路/石油物流/市场分析/运价/营销对策Key words
Railway/Petroleum Logistics/Market Analysis/Freight Rate/Marketing Strategy分类
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李光明..铁路石油物流市场分析及营销对策探讨[J].铁路物流,2026,44(4):1-6,6.基金项目
中国国家铁路集团有限公司科技研究开发计划课题(P2024X004) （P2024X004）
