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数字健康素养对社交媒体用户在线健康信息互动行为的影响机制研究

曹高辉 庹沛 董焕晴

现代情报2026,Vol.46Issue(5):74-87,14.
现代情报2026,Vol.46Issue(5):74-87,14.DOI:10.3969/j.issn.1008-0821.2026.05.006

数字健康素养对社交媒体用户在线健康信息互动行为的影响机制研究

Research on the Influence Mechanisms of Digital Health Literacy on Social Media Users'Online Health Information Interaction Behaviors

曹高辉 1庹沛 2董焕晴2

作者信息

  • 1. 华中师范大学信息管理学院,湖北 武汉 430079||湖北省数据治理与智能决策研究中心,湖北 武汉 430079
  • 2. 华中师范大学信息管理学院,湖北 武汉 430079
  • 折叠

摘要

Abstract

[Purpose/Significance]This study investigates the impact of varying levels of digital health literacy on users'online health information interaction behaviors,aiming to enrich theories related to user health information interac-tions and provide theoretical insights for promoting the sharing and dissemination of high-quality health information.[Method/Process]Grounded in social cognitive theory,a theoretical model was developed to hypothesize how digital health literacy influences online health information interaction behaviors among social media users.Data were collected through questionnaire surveys and analyzed using structural equation modeling to test the hypotheses.[Result/Conclusion]The findings reveal that users'digital health literacy levels not only significantly and positively influence their online health information interaction behaviors but also exert indirect effects through pathways such as health risk perception,perceived source reliability,and perceived trust.Furthermore,health risk perception,perceived source reliability,and perceived trust exhibit partial mediating effects in this process while directly and positively impacting users'online health information interaction behaviors.

关键词

数字健康素养/社交媒体/健康信息/互动行为/影响机制

Key words

digital health literacy/social media/health information/interaction behavior/influence mechanism

分类

医药卫生

引用本文复制引用

曹高辉,庹沛,董焕晴..数字健康素养对社交媒体用户在线健康信息互动行为的影响机制研究[J].现代情报,2026,46(5):74-87,14.

现代情报

OACHSSCD

1008-0821

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