徐州工程学院学报（社会科学版）2026，Vol.41Issue(1)：1-8,8.
城市广告招牌中的语言景观及其反映的语言生活
The Linguistic Landscape of Urban Advertising Signage and the Language Life It Reflects:A Case Study of Xuzhou City
摘要
Abstract
As a vital component of the urban linguistic landscape,advertising signage fulfils the function of conveying commercial information and serves as a significant carrier of local culture and social psychology.This study examines advertising signage in four areas of Xuzhou—Tongshan Wanda Plaza,1818 Night Market,Fuguo Street and the vicinity of Hubu Mountain—analyzing the characteristics of the linguistic landscape from phonological,lexical and syntactic perspectives.The study also explores the intrinsic connections between these characteristics and Xuzhou's language life in the context of its regional cultural background.The findings suggest that Xuzhou's advertising signage preserves profound historical and cultural heritage,while also reflecting linguistic innovation and code-mixing phenomena driven by economic development and modernization.This demonstrates the linguistic ecological diversity of Xuzhou,a city with a rich historical and cultural heritage and a central regional hub.Given Xuzhou's recent economic planning and development,the linguistic landscape of its advertising signage is highly significant for commercial prosperity,delineating economic zones and shaping the city's image.关键词
广告招牌/语言景观/语言生活/徐州Key words
advertising signage/linguistic landscape/language life/Xuzhou分类
社会科学引用本文复制引用
霍生玉,张钰莹..城市广告招牌中的语言景观及其反映的语言生活[J].徐州工程学院学报（社会科学版）,2026,41(1):1-8,8.基金项目
2024年江苏省大学生创新创业大赛省级创业训练项目"徐州广告招牌中的语言景观的调查研究与设计服务"(202410320166T) （202410320166T）
