中国人口·资源与环境2026，Vol.36Issue(3)：27-42,16.DOI:10.12062/cpre.20251003
企业参与零碳园区建设意愿及其影响因素
Willingness and influencing factors of enterprises to participate in the zero-carbon in-dustrial park construction
摘要
Abstract
China faces significant challenges in achieving its"dual carbon"goals,and constructing zero-carbon industrial parks is a key pathway to realizing these objectives.To accelerate the construction of zero-carbon industrial parks,there is an urgent need to clari-fy enterprises'willingness to participate in such initiatives and the factors influencing this willingness.This study integrated the theory of planned behavior(TPB),protection motivation theory(PMT),and motivation theory(MT)to construct a TPB-PMT-MT model.It em-ployed a structural equation model to analyze 894 valid survey questionnaires and examined the influence and transformation mecha-nisms through which behavioral attitudes,subjective norms,perceived behavioral control,and incentive factors shaped enterprises'will-ingness to participate in zero-carbon industrial park construction.The findings revealed that:① Enterprises showed a certain level of enthusiasm for participating in zero-carbon industrial park construction,but overall willingness remained relatively low.Specifically,en-terprises in parks at or above the provincial level exhibited a relatively higher willingness to participate,while those in parks at or below the county level showed a relatively lower willingness.② Enterprises'behavioral attitude toward such participation positively drove their willingness to participate,serving as a key influencing factor.Moreover,behavioral attitude not only directly affected their willing-ness but also mediated the indirect influence of subjective norms on participation willingness.③ Subjective norms,perceived behavior-al control,and external incentives contributed to strengthening their willingness.Greater perceived external pressure from industry com-petition,policies,and society,as well as stronger perceived control over challenges such as transition difficulties,access to green elec-tricity,carbon-sink generation,and carbon offsetting,enhanced enterprises'willingness to participate.④ Enterprises'willingness to participate varied across industries,geographical locations,park types,and firm sizes.To enhance enterprises'willingness to partici-pate in zero-carbon industrial park construction,governments and park authorities should increase the pressure on enterprises to en-gage,boost their confidence and motivation,innovate development models for zero-carbon industrial parks,promote their construction in a targeted and phased manner,and strengthen education and publicity regarding relevant knowledge.关键词
零碳园区/TPB-PMT-MT模型/结构方程模型Key words
zero-carbon industrial park/TPB-PMT-MT model/structural equation model分类
管理科学引用本文复制引用
郑林昌,耿傲淼,薛炳华,刘景芝..企业参与零碳园区建设意愿及其影响因素[J].中国人口·资源与环境,2026,36(3):27-42,16.基金项目
国家社会科学基金重大项目"协同推进降碳、减污、扩绿、增长的体制机制研究"(批准号:23ZDA106). （批准号:23ZDA106）
