荆楚理工学院学报2026，Vol.41Issue(2)：65-73,9.
"双碳"背景下甘肃省高校快递包装回收影响因素研究
Research on the Factors of Express Packaging Recycling in Colleges and Universities in Gansu Province under the"Dual Carbon"Background
摘要
Abstract
This study took college students in Gansu Province as the research subjects,focusing on the recycling behavior of express packaging in the context of the"Dual Carbon".Data were collected through literature analysis,questionnaire surveys,and in-depth interviews.Based on the Theory of Planned Behavior ﹙TPB),the structural equation model ﹙SEM)was used to analyze the recycling willingness and its influencing factors.Empirical results show that convenience,subjective norms,and policy promo-tion have a significant positive impact on recycling willingness,while recycling attitude has no significant influence.This reveals the widespread"high awareness-low action"phenomenon in this group,where behavioral willingness is driven more by external pres-sure than internal attitude.Accordingly,it is suggested that governments,schools,enterprises,and students collaborate to improve recycling facility layouts,policy promotion,and incentive mechanisms,thereby enhancing recycling efficiency in colleges and con-tributing to the"Dual Carbon"goals.关键词
"双碳"/快递包装回收/计划行为理论/结构方程模型Key words
"dual carbon"/express packaging recycling/theory of planned behavior/structural equation model分类
管理科学引用本文复制引用
臧家根,王晶,石怡.."双碳"背景下甘肃省高校快递包装回收影响因素研究[J].荆楚理工学院学报,2026,41(2):65-73,9.基金项目
甘肃省软科学项目﹙24JRZA173) （）
