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必要性视角下UGC贡献者非持续贡献行为影响因素研究

朱彤 牛晓宏 李雯玉 马海群

数字图书馆论坛2026,Vol.22Issue(1):54-63,10.
数字图书馆论坛2026,Vol.22Issue(1):54-63,10.DOI:10.3772/j.issn.1673-2286.2026.01.006

必要性视角下UGC贡献者非持续贡献行为影响因素研究

Factors Influencing Non-Continuous Contributions by UGC Creators from Necessity Perspective

朱彤 1牛晓宏 1李雯玉 1马海群2

作者信息

  • 1. 黑龙江大学信息管理学院,哈尔滨 150080
  • 2. 黑龙江大学信息管理学院,哈尔滨 150080||黑龙江大学信息资源管理研究中心,哈尔滨 150080
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摘要

Abstract

This study examines the influence pathways and necessary conditions underlying non-continuous contribution behavior among content contributors in user-generated content(UGC)communities,with the aim of helping communities better understand contributors'needs,prevent complete contributor loss,and promote healthy turnover and sustainable development of the contributor base.Combining qualitative and quantitative analyses,semi-structured interviews and grounded theory are used to extract key factors,formulate hypotheses,and construct the research model.Subsequently,structural equation modeling and necessary condition analysis are employed to test the survey data.The results show that information overload and social overload exert significant sufficient-and-necessary effects on contributors'social media fatigue,whereas privacy risk has only a significant necessary(but not sufficient)effect on fatigue.Social overload,information overload,and system-function overload are identified as significant sufficient-and-necessary conditions for contributor dissatisfaction.Moreover,contributor dissatisfaction has a slightly stronger sufficient-and-necessary effect on non-continuous contribution behavior than social media fatigue.

关键词

UGC社区/内容贡献者/非持续贡献行为/影响因素

Key words

UGC Community/Content Contributor/Non-Continuous Contribution Behavior/Influencing Factor

分类

社会科学

引用本文复制引用

朱彤,牛晓宏,李雯玉,马海群..必要性视角下UGC贡献者非持续贡献行为影响因素研究[J].数字图书馆论坛,2026,22(1):54-63,10.

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1673-2286

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