中国临床心理学杂志2026，Vol.34Issue(2)：355-359,5.DOI:10.16128/j.cnki.1005-3611.2026.02.017
大学生网红商品感知价值量表的编制及信效度检验
Development of Perceived Value Scale for Influencer Products and the Test of Reliability and Validity among College Students
摘要
Abstract
Objective:To develop a perceived value scale for influencer products among college students in digital con-sumption contexts and examine its reliability and validity.Methods:An initial questionnaire was formulated based on data from 62 college students(Sample 1)and 40 college students(Sample 2).Data from 194 college students(Sample 3)were used for item analysis and exploratory factor analysis of the initial scale.Data from 332 college students(Sample 4)were used for confirmatory factor analysis and psychometric testing,with the Online Shopping Customer Loyalty Questionnaire as the criterion measure.Retesting of 247 participants(Sample 5)from Sample 4 occurred after a one-month interval.Re-sults:The final scale comprised 22 items across four factors:social value,price value,quality value and emotional value.The four-factor model demonstrated good fit(x2/df=1.487,CFI=0.954,IFI=0.955,TLI=0.948,RMSEA=0.038).Cronbach'sα coefficients,split-half reliability coefficients and test-retest reliability coefficients for the total scale and each factor ranged from 0.78 to 0.91,0.78 to 0.87,and 0.89 to 0.96,respectively.Correlation coefficients between the scale's total and factor scores and the criterion questionnaire total score ranged from 0.42 to 0.66.Conclusion:The perceived value scale for influencer products among college students demonstrates good reliability and validity and is suitable for future research.关键词
感知价值/网红商品/信度/效度Key words
Perceived value/Influencer-products/Reliability/Validity分类
医药卫生引用本文复制引用
刘璐,李晓晴,徐志平,李诸洋..大学生网红商品感知价值量表的编制及信效度检验[J].中国临床心理学杂志,2026,34(2):355-359,5.基金项目
山东省社科规划项目研究成果(项目批准号:24CJYJ11). （项目批准号:24CJYJ11）
