浙江大学学报（理学版）2026，Vol.53Issue(3)：285-295,308,12.DOI:10.3785/1008-9497.25148
科普数据视频的可视化设计及叙事研究
Study on the visualization design and narrative strategies of science data videos:Taking Institute for Planets as an example
摘要
Abstract
In the new media era,data videos have become a significant format for popular science communication.This study presents a case study based on the data videos produced by Institute for Planets.By conducting shot-by-shot analysis and open coding,this work investigates the visualization design and narrative features of the videos.In addition,danmaku(bullet comment)data are collected and combined with user interviews to explore the effectiveness of visual strategies in popular science communication.The results indicate that:(1)Institute for Planets has developed a visual narrative paradigm primarily based on three-dimensional dynamic visualization,integrating the use of black screens,camera movements,editing techniques,and attention cues;(2)Although complex visualization and camera movements enhance visual impact,they may lead to"visual overload"and lower danmaku interaction rates.In conclusion,while current practices in science data video production offer some replicable paradigms,there is a tendency to prioritize aesthetic performance at the expense of scientific clarity.This study calls for a critical reflection on the applicability and necessity of visualization techniques,and recommends the development of an evaluation framework to better balance visual aesthetics with the effectiveness of popular science communication.关键词
数据叙事/可视化设计/科学传播Key words
data storytelling/visualization design/science communication分类
信息技术与安全科学引用本文复制引用
黄文玥,蓝星宇..科普数据视频的可视化设计及叙事研究[J].浙江大学学报（理学版）,2026,53(3):285-295,308,12.基金项目
国家自然科学基金项目(62402121) （62402121）
上海市教委晨光计划项目. （）
