安徽农业大学学报（社会科学版）2026，Vol.35Issue(2)：55-67,13.DOI:10.19747/j.cnki.1009-2463.2026.02.006
从众心理对农户参与土地细碎化治理意愿的影响
The Impact of Conformity Psychology on Farmers' Willingness to Participate in Land Fragmentation Governance:
摘要
Abstract
Conformity is essentially a rational psychological mechanism through w hich individuals reduce decision-making risks by observing trust-based factors such as institutional authority and social networks.Guiding conformity to enhance farmers'willingness to participate in governance constitutes a feasible pathway to resolve the collective cooperation dilemma in addressing land fragmentation.Based on the trust perspective and the theory of planned behavior,this study constructs a theoretical framework,and uses econometric models to analyze field survey data from 978 rural households in Anhui Province,examining the mechanism through which farmers'conformity influences their willingness to choose different governance models.The findings reveal that farmers'conformity to village officials,civil servant families,relatives,and neighbors significantly enhances their willingness to participate in land fragmentation governance,with substantial variations across different governance models.Additionally,individual and household characteristics such as gender,age,and whether the respondent is a village official,as well as farmland terrain features,exert significant heterogeneous impacts on farmers'participation willingness.These findings confirm both the effectiveness and heterogeneity of conformity in enhancing farmers'willingness to participate in governance.Therefore,it is crucial to fully respect farmers'trust psychological structure,build governance consensus through institutional authority,establish a differentiated governance mechanism of"authority guidance-social coordination,"thereby promoting the seamless integration of traditional governance resources with modern governance systems.关键词
从众心理/土地细碎化/计划行为理论/治理模式/土地确权Key words
conformity psychology/farmland fragmentation/theory of planned behavior/governance model/landtenure confirmation分类
社会科学引用本文复制引用
彭长生,刘阳..从众心理对农户参与土地细碎化治理意愿的影响[J].安徽农业大学学报（社会科学版）,2026,35(2):55-67,13.基金项目
国家社会科学基金项目"多元利益视角下农地细碎化协同治理机制研究"(23BGL264) （23BGL264）
安庆师范大学"敬敷育英"创新创业引领计划项目"提升农地细碎化治理意愿的机制和对策研究"(2025JFYY001) （2025JFYY001）
