重庆工商大学学报（社会科学版）2026，Vol.43Issue(3)：73-82,10.DOI:10.3969/j.issn.1672-0598.2026.03.007
数字化赋能乡村文化振兴的驱动逻辑、现实困境与实践进路
Digitalization Empowering Rural Cultural Revitalization:Driving Logic,Realistic Dilemmas,and Practical Approaches
摘要
Abstract
Promoting the rural revitalization strategy is not only an inevitable requirement for the Chinese modernization but also an essential pathway to the great rejuvenation of the Chinese nation.In the digital age,digital technology,digital content,and digital platforms jointly constitute the core driving system for empowering rural cultural revitalization.Digital technology serves as the foundational tool for innovating rural cultural resources,digital content acts as the core carrier of the rural cultural spirit,and digital platforms function as the comprehensive medium for the dissemination of rural culture.In the context of digitalization,promoting rural revitalization requires the following:first,leveraging digital technology to lay a solid foundation for rural cultural development;second,utilizing digital content as a carrier to stimulate the internal driving forces of rural cultural development;and third,employing digital platforms as a medium to foster a new ecosystem for rural cultural development.Although certain progress has been made in rural cultural construction in China,problems such as inadequate infrastructure,industrial bottlenecks,and talent shortages persist,which hinder the full realization of digital empowerment.To this end,efforts should focus on the following areas:first,consolidating the digital foundation to address the urban-rural infrastructure divide;second,stimulating growth momentum to overcome multiple industrial bottlenecks;and third,activating the agency of local actors to bridge structural gaps in talent cultivation.Only by continuously accumulating new momentum through sound digital development can we inject sustained and robust digital impetus into rural cultural revitalization,steering rural culture toward a more prosperous and sustainable future.关键词
数字技术/乡村文化振兴/发展动力/区域差异Key words
digital technology/rural cultural revitalization/development driver/regional disparity分类
社会科学引用本文复制引用
文丰安,秦浩..数字化赋能乡村文化振兴的驱动逻辑、现实困境与实践进路[J].重庆工商大学学报（社会科学版）,2026,43(3):73-82,10.基金项目
2024年度重庆市社会科学规划追加重大项目(2024ZDZJ57)"数字化赋能基层治理现代化研究" （2024ZDZJ57）
