重庆工商大学学报（社会科学版）2026，Vol.43Issue(3)：83-92,10.DOI:10.3969/j.issn.1672-0598.2026.03.008
新媒体数字经济产业赋能乡村振兴的内在机理与实践路径
The Internal Mechanism and Practical Pathways of New Media Digital Economy Industry Empowering Rural Revitalization:A Case Study Based on Rongjiang
王雯 1冯涵一2
作者信息
- 1. 国家能源集团 技术经济研究院,北京 102211
- 2. 俄亥俄州立大学 文理学院,美国 哥伦布 43210
- 折叠
摘要
Abstract
With the widespread penetration of digital technology,the digital economy has become a vital engine for advancing rural revitalization.The development of the new media digital economy industry by local governments demonstrates significant empowerment effects on rural revitalization,yet its complex mechanisms and implementation pathways require further exploration.Drawing on the practical experience of Rongjiang County in developing the new media digital economy industry,this study further refines the internal mechanism through which this industry empowers rural revitalization.This mechanism includes:enhancing farmers'technical skills through training,empowering industrial development with precision via data innovation and application,amplifying resource endowment advantages through online promotion and traffic generation,and promoting employment and income growth through live-streaming commerce.This study provides a theoretical framework for explaining the relationship between the new media digital economy industry and rural revitalization.Based on this,this paper proposes measures to promote the development of the new media digital economy industry:improving organizational support mechanisms,cultivating and attracting high-quality market entities,establishing talent training systems,and innovating live-streaming commerce models.These measures aim to further empower comprehensive rural revitalization.关键词
数字经济/新媒体产业/电子商务/乡村振兴Key words
digital economy/new media industry/e-commerce/rural revitalization分类
管理科学引用本文复制引用
王雯,冯涵一..新媒体数字经济产业赋能乡村振兴的内在机理与实践路径[J].重庆工商大学学报（社会科学版）,2026,43(3):83-92,10.
