四川民族学院学报2026，Vol.35Issue(2)：37-43,7.
新时代中国国家及边疆形象对外传播与交流的叙事创新与策略突破
Narrative Innovation and Strategic Breakthroughs in the International Communication of China's National and Frontier Image in the New Era:A Case Study of the"China-Nepal Railway and South Asia Exchange"WeChat Public Account
摘要
Abstract
Against the backdrop of increasingly complex international dynamics and geopolitical entan-glements,the international communication of a nation's frontier image has emerged as a crucial dimen-sion in the construction of its soft power.This paper explores innovative pathways for communicating Chi-na's frontier image in the new era through a case study of the"China-Nepal Railway and South Asia Ex-change"WeChat public account and cross-border,non-governmental academic exchanges.By analyzing the theoretical distinctions between"external communication"and"international communication",this study demonstrates the paradigm shift in frontier narratives-from"external publicity"to"academic ex-change"—as shaped by scholarly engagement.Strategies centered on interactive narrative,communica-tion-oriented dialogue,and technology-enabled dissemination offer effective means to counter cognitive biases shaped by hegemonic Western discourse and to construct a more nuanced image of both the Chi-nese nation and its frontier regions.Scholars engaged in non-governmental exchanges play an irreplacea-ble role in the communication of frontier subjectivity.Such academic exchanges should be systematically strengthened through four dimensions:the development of dialogue platforms,the co-construction of knowledge systems,the cultivation of early-career scholars,and cross-border collaborative research.These efforts aim to provide a reference framework for the international communication of China's frontier regions.关键词
对外传播/共生对话/国家边疆形象/中尼铁路和南亚/中外民间学术交流Key words
external communication/symbiotic dialogue/national frontier image/China-Nepal Rail-way and South Asia/non-governmental academic exchanges between China and other countries分类
社会科学引用本文复制引用
孙勇,杨荣涛,刘星君..新时代中国国家及边疆形象对外传播与交流的叙事创新与策略突破[J].四川民族学院学报,2026,35(2):37-43,7.基金项目
西藏民族大学西藏文化传承发展协同创新中心重大委托课题"讲好中国故事与涉藏叙事国际传播创新研究"(WT-ZD202401) （WT-ZD202401）
