辽宁工程技术大学学报（社会科学版）2026，Vol.28Issue(3)：221-229,9.DOI:10.11955/j.issn.1008-391X.20250281
中国丝绸之路体育文化现代传播实证研究
Empirical study on the modern communication of Chinese Silk Road sports culture
摘要
Abstract
To explore the communication of Chinese Silk Road sports culture,this study adopts an empirical analysis method based on cultural communication theory to examine the factors influencing its dissemination.The results show that:the type of communication content,the quality of communication content,communication channels,and cultural value cognition have a positive impact on cultural emotional attitudes;meanwhile,the type of communication content,the quality of communication content,communication channels,and media exposure also exert a positive effect on cultural emotional attitudes.Additionally,cultural value cognition and cultural emotional attitudes play a mediating role between the type of communication content,content quality,communication channels,and cultural practice.This study proposes suggestions such as expanding communication supply,strengthening emotional support for communication,and enhancing international communication capacity.The conclusions provide a reference for improving the communication capacity of Chinese Silk Road sports culture.关键词
丝绸之路/体育文化/文化传播/传播机制/传播策略Key words
Silk Road/sports culture/cultural communication/communication mechanism/communication strategy分类
社会科学引用本文复制引用
于俊利,张简,李梦..中国丝绸之路体育文化现代传播实证研究[J].辽宁工程技术大学学报（社会科学版）,2026,28(3):221-229,9.基金项目
国家社会科学基金项目(25XTY001) （25XTY001）
