农业现代化研究2026，Vol.47Issue(2)：339-352,14.DOI:10.13872/j.1000-0275.2025.0640
数字能力对农户绿色生产技术采纳的影响研究
The impact of digital capability on farmers'adoption of green production technologies:evidence from the middle-upper Yellow River basin
摘要
Abstract
Digital capabilities offer a novel pathway for promoting farmers'adoption of green production technologies and play a crucial role in advancing high-quality,sustainable agricultural development.Based on survey data from 2,477 farmers in the upper and middle reaches of the Yellow River region,this study constructs a digital capability index system encompassing three dimensions:digital access,digital use,and digital creation.Employing the Probit,the Ordered Probit,and the mediation effect models,this paper empirically examine how digital capabilities influence farmers'adoption of green production technologies.Results show that:1)digital capabilities significantly enhance both the likelihood and the extent of green technology adoption.A one-unit increase in farmers'digital capabilities raises the probability of adoption by 29.3%.Notably,digital creation capabilities exert a stronger effect on adoption behavior,whereas digital use capabilities primarily improve adoption intensity;2)heterogeneity analysis reveals that the positive effect of digital capabilities is more pronounced among farmers growing cash crops,those with higher income levels,and large-scale operators;and 3)mechanism analysis demonstrates that digital capabilities facilitate adoption by strengthening farmers'technical awareness,enhancing their risk mitigation capacity,and fostering professional development.This study provides micro-level empirical evidence on how digital capabilities shape green technology adoption,contributing to the broader literature on agricultural green development.The findings offer practical policy insights for promoting sustainable farming practices.关键词
数字能力/绿色生产技术采纳/技术认知/风险规避/专业化Key words
digital ability/green production technology adoption/technological cognition/risk aversion/specialization分类
管理科学引用本文复制引用
郝昕媛,王玉,张恒,张寒,白秀广..数字能力对农户绿色生产技术采纳的影响研究[J].农业现代化研究,2026,47(2):339-352,14.基金项目
国家社会科学基金项目(24XJY036).Supported by the National Social Science Foundation of China(24XJY036). （24XJY036）
