情报杂志2026，Vol.45Issue(6)：66-75,10.DOI:10.3969/j.issn.1002-1965.2026.06.009
舆论博弈中的经验识解与知识建构
Experiential Construal and Knowledge Construction in Public Opinion Gaming:A Social Semiotic Model of Transitivity Analysis
摘要
Abstract
[Purpose]Issues such as the difficulty of identifying false statements and the setting of one's agenda by opposing forces are common in public opinion gaming.Current research,however,often remains confined to surface-level discourse analysis,lacking a sys-tematic interpretation of the in-depth mechanisms of meaning deconstruction and construction.This hinders the identification of pathways to counter cognitive interference in public opinion communication and gaming.Based on the"experience"analysis perspective of social se-miotics and the interpretative pathways of systemic functional linguistics'transitivity theory for experiential construction,this study sorts out the hierarchical system of experiential semantics to construct a dynamic"construal-construction"semantic cycle analysis model.[Meth-od]The study adopts an approach combining hierarchical semantic analysis with reverse discourse construction.Relying on the framework of experiential semantic hierarchies,it deconstructs adversarial discourse in a bottom-up manner according to the sequence"element-figure-sequence/episode-discourse".Subsequently,reverse discourse construction is carried out from the levels of cultural context,situational context,semantic field,to lexicogrammar,forming an embedded and targeted knowledge system.The model is empirically tested using a corpus of U.S.think tank reports.[Result/Conclusion]The study indicates that the essence of public opinion gaming is a symbolic war for public cognition,where victory or defeat depends on which discourse more successfully weaves strategic intentions into the shared expe-riential structures of the social network.The analytical model proposed in this study facilitates achieving a logical closure from experiential construal to knowledge construction in public opinion gaming.The"construal"model is used for critically analyzing the deep semantic mechanisms of adversarial narratives,while the"construction"model is suitable for systematic knowledge production and agenda-setting.This study attempts to provide an operable linguistic pathway for revealing the mechanisms of discursive experiential manipulation and guiding proactive knowledge production.关键词
舆论博弈/经验识解/知识建构/社会符号学/系统功能语言学/分析模式Key words
public opinion gaming/experiential construal/knowledge construction/social semiotics/systemic functional linguistics/ana-lytical model分类
社会科学引用本文复制引用
谭光裕,陆丹云..舆论博弈中的经验识解与知识建构[J].情报杂志,2026,45(6):66-75,10.基金项目
教育部国家语委"十四五"科研规划2025年度重点项目"智能赋能下的国防语言文化数字知识库构建与跨文化输出叙事重构机制研究"(编号:ZDI145-156) （编号:ZDI145-156）
湖南省普通本科高校教学改革研究"国防语言课程思政内涵式发展及贯通式实践探索"(编号:湘教-202502000046) （编号:湘教-202502000046）
国防科技大学自主创新项目"开源情报跟踪与研译"(编号:25-ZZCX-JDZ-50)研究成果. （编号:25-ZZCX-JDZ-50）
