青岛大学学报（自然科学版）2026，Vol.39Issue(1)：52-60,9.DOI:10.3969/j.issn.1006-1037.2026.01.08
基于演化博弈的家电行业三方策略选择
Tripartite Strategy Selection of Home Appliance Industry Based on Evolutionary Game
摘要
Abstract
Based on the evolutionary game theory,a tripartite game model involving the government,home appliance enterprises and consumers was constructed to explore the de-cision-making behaviors of each subject and their dynamic equilibrium trajectories.The re-search results show that the government behavior of home appliance enterprises is mainly influenced by the government strategies.Government subsidies can effectively lower the e-conomic threshold for enterprises low-carbon transformation and promote the renewal and upgrading of home appliance products and consumption.Through the trade-in program,a large number of old household appliances have been recycled and processed,reducing re-source waste and environmental pollution.New household appliances are more energy-effi-cient and environmentally friendly.The low-carbon cost of home appliance enterprises,the additional benefits brought to home appliance enterprises by consumers low-carbon consumption during government supervision,and the price difference between low-carbon home appliances and traditional home appliances are important determinants that promote the evolution of the model towards an ideal stable state where government supervision,home appliance enterprises actively provide low-carbon home appliances,and consumers choose low-carbon consumption.关键词
绿色消费/政府补贴政策/家电行业/演化博弈Key words
green consumption/government subsidy policy/home appliance industry/evo-lutionary game分类
管理科学引用本文复制引用
李琪,张桂涛..基于演化博弈的家电行业三方策略选择[J].青岛大学学报（自然科学版）,2026,39(1):52-60,9.基金项目
国家社会科学基金(批准号:19BGL091)资助. （批准号:19BGL091）
