青岛大学学报（自然科学版）2026，Vol.39Issue(1)：70-76,154,8.DOI:10.3969/j.issn.1006-1037.2026.01.10
非遗传承人和非遗类短视频创作者合作策略
Cooperation Strategies between Intangible Cultural Heritage Inheritors and Intangible Cultural Heritage Short Video Creators
摘要
Abstract
To investigate cooperation strategies between intangible cultural heritage(ICH)inheritors and ICH short video creators for value co-creation,an evolutionary game model was constructed between the two parties.The model was used to analyze the influencing factors on their strategic choices under various scenarios and identify evolutionary stable strategies.Numerical simulations were employed to reveal the influence mechanism of key parameters on the behavioral strategies of both players.Results indicate two evolutionary scenarios for strategy selection.Co-creation benefits,benefit distribution coefficients,and cooperation costs are critical determinants of evolutionary stability.For effective value co-creation in ICH short videos,diversified business models should be explored and equitable benefit-sharing mechanisms should be established.Collaborative frameworks require inno-vation to optimize cost-effectiveness.关键词
非遗类短视频/合作策略/价值共创/演化博弈Key words
intangible cultural heritage short videos/cooperation strategy/value co-crea-tion/evolutionary game分类
管理科学引用本文复制引用
方兴林,余婷,孙艳..非遗传承人和非遗类短视频创作者合作策略[J].青岛大学学报（自然科学版）,2026,39(1):70-76,154,8.基金项目
安徽省区域文化与智慧旅游融合效应重点实验室开放基金(批准号:WLSYS202406)资助. （批准号:WLSYS202406）
