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基于跨域元学习的用户冷启动推荐算法

吴鑫卓 侯亚伟 贾立 许侃 林原 林鸿飞

山西大学学报(自然科学版)2026,Vol.49Issue(3):377-386,10.
山西大学学报(自然科学版)2026,Vol.49Issue(3):377-386,10.DOI:10.13451/j.sxu.ns.2025117

基于跨域元学习的用户冷启动推荐算法

Cold-start Recommendation Algorithm Based on Cross-domain Meta-learning

吴鑫卓 1侯亚伟 2贾立 2许侃 3林原 4林鸿飞3

作者信息

  • 1. 浙江大学 国家卓越工程师学院,浙江 杭州 310015
  • 2. 上海哈啰普惠科技有限公司,上海 201199
  • 3. 大连理工大学 计算机科学与技术学院,辽宁 大连 116024
  • 4. 大连理工大学 公共管理学院,辽宁 大连 116024
  • 折叠

摘要

Abstract

To address two issues in existing mapping-based cross-domain recommendation algorithms—namely,the neglect of target domain contextual information during interest transfer and the model's high sensitivity to the scale of overlapping users—a novel end-to-end optimized Cross-domain Meta-learning Driven Interest Transfer Network(CMITN)is proposed.CMITN introduces a cross-domain attention mechanism that is sensitive to the target domain,which reconstructs the source domain's interest represen-taion based on candidate item characteristics.A convolutional meta-learning network is designed to dynamically generate personal-ized mapping functions,alleviating data sparsity dependence.A dual-objective joint optimization paradigm is constructed to opti-mize both the recommendation task and the representation alignment,ensuring a consistent mapping of the full interest space.Five cross-domain recommendation tasks were constructed using Amazon and Hello datasets,followed by extensive experiments.The ex-perimental results show that the proposed algorithm outperforms other baseline models in both AUC(Area Under Curve)and Recall.In the business scenario of Hello Life Services,the algorithm led to a 4.5%increase in CTR(Click Through Rate)and a 7.0%im-provement in GMV(Gross Merchandise Volume)per user for new users.

关键词

跨域推荐/注意力机制/哈啰租车/生活服务

Key words

cross-domain recommendation/attention mechanism/hello rent car/life services

分类

信息技术与安全科学

引用本文复制引用

吴鑫卓,侯亚伟,贾立,许侃,林原,林鸿飞..基于跨域元学习的用户冷启动推荐算法[J].山西大学学报(自然科学版),2026,49(3):377-386,10.

基金项目

国家自然科学基金(61976036) (61976036)

中国工程院重大咨询研究项目子课题(2023-JB-10-04) (2023-JB-10-04)

山西大学学报(自然科学版)

0253-2395

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