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在线健康平台中多源信号对患者隐私披露的影响

孔栋 董争艳

数字图书馆论坛2026,Vol.22Issue(2):73-82,10.
数字图书馆论坛2026,Vol.22Issue(2):73-82,10.DOI:10.3772/j.issn.1673-2286.2026.02.008

在线健康平台中多源信号对患者隐私披露的影响

Impact of Multi-source Signals on Patient's Privacy Disclosure in Online Health Platform

孔栋 1董争艳2

作者信息

  • 1. 信阳师范大学商学院,信阳 464000||信阳师范大学大别山区经济社会发展研究中心,信阳 464000
  • 2. 信阳师范大学商学院,信阳 464000
  • 折叠

摘要

Abstract

In online health platforms,the decision to disclose patients'private information is a complex one involving the type and sensitivity of the disclosed information.The multi-source signals set in the platform,such as those from doctors,the platform,and other patients,can affect their privacy disclosure behavior.However,most existing research treats patient's privacy disclosure as a whole,making it necessary to explore the different impacts of multiple sources of signals on the breadth and depth of privacy disclosure on these platforms,as well as the moderating role of disease risk level.Based on signaling theory,this study utilizes relevant data from the Good Doctor Online platform to examine the impact of multiple sources of signals on the breadth and depth of patient privacy disclosure.The results show that signals from physicians,other patients,and the platform all promote the breadth and depth of patient privacy disclosure,but their effects differ in magnitude;the impact of signals from these three sources on the breadth of patient privacy disclosure is greater than their impact on the depth of disclosure.In addition,the degree of disease risk plays a different moderating role in the impact of these three signals.The research conclusions can provide references for promoting effective information sharing on online health platforms and optimizing online medical services.

关键词

在线健康平台/隐私披露/广度/深度/信号传递理论

Key words

Online Health Platform/Privacy Disclosure/Breadth/Depth/Signaling Transmission Theory

分类

社会科学

引用本文复制引用

孔栋,董争艳..在线健康平台中多源信号对患者隐私披露的影响[J].数字图书馆论坛,2026,22(2):73-82,10.

基金项目

本研究得到国家社会科学基金一般项目"基于量化自我的社区健康服务模式及治理策略研究"(编号:23BGL301)资助. (编号:23BGL301)

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