统计与决策2026，Vol.42Issue(9)：18-23,6.DOI:10.13546/j.cnki.tjyjc.2026.09.003
人工智能对农村居民消费潜力的影响效应研究
Research on the Impact Effect of Artificial Intelligence on the Consumption Potential of Rural Residents
摘要
Abstract
Artificial intelligence,powered by data elements as its main engine,has given rise to new business forms such as rural e-commerce,live-streaming sales,rural tourism and intelligent services,exerting a significant influence on the consumption potential of rural residents.This paper uses the panel data of 30 provinces in China from 2013 to 2024 and employs benchmark re-gression models and mediation effect models to examine the relationship between artificial intelligence and the consumption poten-tial of rural residents.The results are shown as follows:Artificial intelligence has a significant positive impact on the consumption potential of rural residents,and this conclusion still holds after a series of robustness and endogeneity tests.The digital divide and the integration of primary,secondary and tertiary industries in rural areas play important mediating roles in the process of artificial intelligence influencing the consumption potential of rural residents.Artificial intelligence has a stronger effect on enhancing the consumption potential of rural residents in eastern regions and regions with higher levels of digital technology.关键词
农村居民消费潜力/人工智能/数字鸿沟/农村三产融合Key words
rural residents'consumption potential/artificial intelligence/digital divide/integration of primary,secondary and tertiary industries in rural areas分类
管理科学引用本文复制引用
李文娜..人工智能对农村居民消费潜力的影响效应研究[J].统计与决策,2026,42(9):18-23,6.基金项目
国家社会科学基金资助项目(23BKS175) （23BKS175）
陕西省社会科学基金项目(2021B016) （2021B016）
