重庆文理学院学报（社会科学版）2026，Vol.45Issue(3)：54-70,17.DOI:10.19493/j.cnki.issn1673-8004.2026.03.005
审美体验、生态意识与环保行为的动态链式模型
A Dynamic Chain Model of Aesthetic Experience,Ecological Awareness,and Pro-Environmental Behavior:An Empirical Study Based on Jiuzhaigou
摘要
Abstract
The recovery of global tourism has intensified the contradiction between tourism expansion and ecological protection.Optimizing the micro-mechanism of tourist behavior has become a key to solving sustainability dilemmas.Breaking away from traditional macro-policy perspectives,this study takes Jiuzhaigou as a case study,uses questionnaire surveys,and combines structural equation modeling with mediating and moderating effect analysis to construct a dynamic chain model of"aesthetic experience→ecological awareness→pro-environmental behavior",revealing the transmission mechanism of aesthetic experience on pro-environmental behavior.The findings are as follows:(1)Aesthetic experience promotes the awakening of ecological awareness through differentiated paths;ecological awareness plays a complete mediating role between aesthetic experience and pro-environmental behavior,forming a chain transmission of"experience triggers cognition,and cognition drives behavior".(2)The model exhibits dynamic characteristics:extended stay duration and increased travel frequency can strengthen the role of sensory experience in activating ecological knowledge and the role of cultural identity in shaping ecological values.However,mandatory policies and regulations show a negative moderating effect,and elderly tourists have higher efficiency in converting awareness into behavior.By integrating the"sensory-emotional-cultural"framework of aesthetic experience,this study provides a scientific basis for tourist destinations to design collaborative strategies of"flexible policies,cultural empowerment,and intergenerational guidance",promoting the transformation of sustainable tourism management from slogan-based intervention to refined behavior guidance.关键词
审美体验/生态意识/环保行为/动态链式模型/九寨沟Key words
aesthetic experience/ecological awareness/pro-environmental behavior/dynamic chain model/Jiuzhaigou分类
管理科学引用本文复制引用
熊艺,张瑾..审美体验、生态意识与环保行为的动态链式模型[J].重庆文理学院学报（社会科学版）,2026,45(3):54-70,17.基金项目
国家社会科学基金青年项目"多元主体视角下乡村旅游审美价值生成机理与协同"(24CGL062). （24CGL062）
