中国茶叶2026，Vol.48Issue(5)：50-62,13.
2026中国茶叶区域公用品牌价值评估报告
China Tea Regional Public Brand Value Evaluation Report in 2026
摘要
Abstract
Between the end of 2025 and April 2026,a research group composed of four units used the"China Agricultural Product Regional Public Brand Value Evaluation Model"(CARD model for short)as a theoretical tool,continued the research on the special project of"China Tea Regional Public Brand Value Evaluation".Through multi-party research combined with digital information technology,the relevant data for the three years from 2023 to 2025 was investigated and evaluated,and the evaluation conclusion of the public brand value of China tea in 2026 was obtained.Based on the data of this special evaluation,the research group combined with the relevant data and information of China's tea industry and tea brands in recent years,analyzed the phenomenon and problems of China's tea brand construction comprehensively,and put forward 3 targeted suggestions for the future development of China's tea brand.关键词
茶叶/区域公用品牌/品牌价值/价值评估Key words
tea/regional public brand/brand value/value evaluation分类
管理科学引用本文复制引用
魏春丽,胡晓云,单子昊..2026中国茶叶区域公用品牌价值评估报告[J].中国茶叶,2026,48(5):50-62,13.基金项目
国家自然科学基金(71673243) （71673243）
