摘要
Abstract
In recent years,traditional Chinese medicine(TCM)health-preserving brands are confronted with challenges in market expansion.As a core channel for brand communication,visual design urgently needs to achieve innovative breakthroughs and modernization upgrades to align with the diverse aesthetic standards and functional expectations of young consumers.By analyzing the definition and evaluation criteria of youth-oriented transformation,investigating the health consumption characteristics of young groups,and sorting out the current status and youth-oriented transformation dilemmas of traditional TCM health-preserving brands,this paper explores youth-oriented strategies for visual design from five dimensions:visual symbols,logos,fonts,colors,and packaging.The research aims to inject new vitality into traditional TCM health-preserving brands and promote the protection and inheritance of TCM culture.关键词
中医养生品牌/视觉设计/年轻化策略/年轻消费群体/视觉元素Key words
tcm wellness brands/visual design/youthful transformation strategy/youth consumer group/visual elements分类
社会科学
