江苏大学学报（社会科学版）2026，Vol.28Issue(3)：49-62,14.DOI:10.13317/j.cnki.jdskxb.2026.27
从"问候仪式"到"治理范式":党建品牌化驱动乡村治理转型的机制研究
From"Political Symbol"to"Governance Paradigm":a Study on the Mechanism of Party Building Branding Driving the Transformation of Rural Governance
摘要
Abstract
To reveal the in-depth mechanism of how Party building branding transforms from a political symbol into a sustainable rural governance paradigm and address the dilemmas of"formalization"and"detachment"that Party building brands often encounter in practice,this study takes the"Good Morning"Party building brand of Datang Village in Changshan County,Zhejiang Province as a case,constructs a"symbol-emotion"dual-drive analytical framework,and adopts the case study method and theory-testing process tracing method.It is found that successful Party building branding is a systematic project where"symbolic capital"and"emotional energy"promote and coordinate with each other,and that Datang Village has achieved a leap in governance paradigm from institutional embedding to value internalization through the four-stage linkage of"symbol coding—ritual empowerment—capital transformation—paradigm generation".In this process,symbol coding converts abstract political discourse into perceptible governance symbols,collective emotional energy is injected into ritual empowerment through high-frequency interactions,and capital transformation promotes the multi-dimensional value increment of symbolic capital into economic,social and cultural capital that finally,the four-dimensional reconstruction of governance subjects,efficiency,values and systems is realized.关键词
党建品牌化/乡村治理转型/符号资本/互动仪式链Key words
Party building branding/rural governance transformation/symbolic capital/interactive ritual chain分类
社会科学引用本文复制引用
唐丽霞,祝剑勇,赵文杰..从"问候仪式"到"治理范式":党建品牌化驱动乡村治理转型的机制研究[J].江苏大学学报（社会科学版）,2026,28(3):49-62,14.基金项目
国家社会科学基金重大项目(24ZDA053) （24ZDA053）
