现代农业研究2026，Vol.32Issue(5)：22-25,30,5.
地理标志农产品沂源苹果品牌建设路径探析
Analysis of the Brand Building Path for Geographical Indication Agricultural Product Yiyuan Apples
摘要
Abstract
To accelerate the development of the"brand-driven agriculture"strategy in Yiyuan County and continuously enhance the variety,quality and brand of Yiyuan apples in all aspects and from multiple perspectives.This article e-laborates on the current situation of brand building of Yiyuan apples from multiple perspectives.Through SWOT analy-sis,it clarifies the advantages,disadvantages,opportunities and risks that Yiyuan apples possess and face.It also clari-fies that the core issues are mainly concentrated in three aspects:the lack of empowerment by geographical indica-tions,imperfect quality control and insufficient industrial chain coordination.This paper explores the development path of promoting the brand building of Yiyuan apples and puts forward relevant suggestions for the development of the brand building of Yiyuan apples.This article provides a path reference for the brand building of Yiyuan apples and offers a strong impetus for the high-quality development of the apple industry and the comprehensive rural revitaliza-tion in Yiyuan County.关键词
沂源苹果/品牌建设/路径探析Key words
Yiyuan apples/brand building/path exploration分类
农业科技引用本文复制引用
杜子营,卞纪兰..地理标志农产品沂源苹果品牌建设路径探析[J].现代农业研究,2026,32(5):22-25,30,5.基金项目
黑龙江省科技厅攻关项目"黑龙江省农业企业自主创新路径研究"(项目编号:GC12D412). （项目编号:GC12D412）
