现代信息科技2026，Vol.10Issue(9)：173-177,182,6.DOI:10.19850/j.cnki.2096-4706.2026.09.031
基于大数据分析的临川文化网络传播与时代价值可视化研究
Visualization Research on the Online Communication and Epochal Value of Linchuan Culture Based on Big Data Analysis
周琪1
作者信息
- 1. 赣东学院 信息工程学院,江西 抚州 344000
- 折叠
摘要
Abstract
The rapid development of information technology has made social media an important channel for disseminating traditional culture.This paper takes short videos related to"Linchuan Culture"on Douyin as the research object,integrating Big Data analysis and visualization technologies to systematically analyze the communication paths,audience characteristics,and contemporary value of Linchuan Culture on social media.The research finds that Linchuan Culture has effectively achieved"re-visibility"among the youth through core symbols such as the hometown of Jinshi and the Intangible Cultural Heritage Daoqing.Festival and nighttime scenarios significantly enhance its communication effectiveness.This research not only provides empirical evidence for understanding the digital communication mechanisms of regional culture,but also offers a reusable methodological framework and practical paradigm for the digital transformation and innovative communication of local cultures.关键词
临川文化/社交媒体/网络传播/数据可视化Key words
Linchuan culture/social media/online communication/data visualization分类
信息技术与安全科学引用本文复制引用
周琪..基于大数据分析的临川文化网络传播与时代价值可视化研究[J].现代信息科技,2026,10(9):173-177,182,6.
