徐州工程学院学报（社会科学版）2026，Vol.41Issue(2)：44-51,8.
从单向传播到共识生成:短视频交往中规范性异化的成因与解决路径
From One-Way Communication to Consensus Building:Causes and Solutions of Normative Alienation in Short Video Interaction
摘要
Abstract
As information technology has developed rapidly,short videos have gradually become an important medium for disseminating social norms and constructing collective identity thanks to their vivid,intuitive and highly interactive nature.In digital interactions,users either directly produce and share normatively oriented video content,or shape normative cognition through attitudinal expressions embedded in their interactions.However,due to fragmented dissemination,emotionally driven interactions,algorithm-driven profit orientation and unequal participation in short video interactions,the foundation of ethical norm generation has shifted from consensus building to one-sided output.This leaves users facing a complex dilemma in normative cognition.In order to restore a healthy basis for normative communication,it is necessary to strengthen content management,optimize the algorithmic recommendation logic and cultivate users'media literacy,thereby ensuring the effective dissemination and recognition of normative content.关键词
短视频/数字交往/规范性/主体间性Key words
short videos/digital interaction/normativity/intersubjectivity分类
社会科学引用本文复制引用
何小英,颜坚,潘永康..从单向传播到共识生成:短视频交往中规范性异化的成因与解决路径[J].徐州工程学院学报（社会科学版）,2026,41(2):44-51,8.基金项目
2017年湖南省社科基金重点项目"习近平创新思想的哲学考量"(17ZBD026) （17ZBD026）
2024年湖南省研究生教改重点课题"新时代基于多元校地资源研究生'大思政'育人模式与实践研究"(2024JGZD053) （2024JGZD053）
2025年湖南省研究生科研创新项目"负责任创新视域下算法推荐伦理风险的治理研究"(CX20251499) （CX20251499）
