健康发展与政策研究2026，Vol.29Issue(2)：197-201,5.DOI:10.12458/HDPR.202510057
医疗卫生机构新媒体高质量发展规范指引研究
Research on the normative guidelines for high-quality new media development in healthcare institutions
摘要
Abstract
This paper applies the Donabedian model to construct an evaluation framework for new media in healthcare institutions,and develops the structure and content of normative guidelines through the articulation of objectives,guiding principles,and a theoretical model.The normative guidelines are organized around three dimensions of the framework:structure,process,and outcome.The structure dimension addresses the organizational elements that influence function,including governance,mechanisms,and resources;the process dimension covers the actions taken to achieve objectives,encompassing content management,quality control,and user experience;and the outcome dimension focuses on the effects of these actions,namely performance evaluation.The resulting normative guidelines hold both theoretical significance and practical value,and can serve as a reference for advancing high-quality new media development in healthcare institutions.关键词
医疗卫生机构/新媒体/高质量发展/规范指引/建设Key words
healthcare institutions/new media/high-quality development/normative guidelines/construction分类
医药卫生引用本文复制引用
罗蒙,张莎莎,朱建辉,王懿辉,孙钰,胡亚琼,龚纾碧,田文华,艾晓金,徐英,楼雨含,杜婷玲,郭雨佳,刘奕辰,顾卓敏,黄强,姚君..医疗卫生机构新媒体高质量发展规范指引研究[J].健康发展与政策研究,2026,29(2):197-201,5.基金项目
上海市卫生健康委员会定向委托项目(2025HP20) （2025HP20）
