智慧农业导刊2026，Vol.6Issue(9)：87-93,7.DOI:10.20028/j.zhnydk.2026.09.020
徽州臭鳜鱼原料分级及新业态下营销模式探析
摘要
Abstract
As a classic dish in Anhui cuisine,Huizhou smelly mandarin fish is widely favored for its unique flavor characteristics and texture characteristics.With the development of new Internet digital marketing formats,the traditional smelly mandarin fish industry has ushered in a period of opportunities for rapid development.Standardization construction and modern branding are important breakthroughs in solving current industrial development problems.Based on the current development situation of the industry,this paper explores the development path of Huizhou smelly mandarin fish industry from the raw material grading model and brand marketing model:systematically analyzes the historical background,product characteristics and processing technology of smelly mandarin fish;builds a raw material grading system for smelly mandarin fish through comprehensive evaluation of sensory,physical,chemical and microbial indicators;in response to problems such as weak brand building and unstable product quality in the new business environment,innovative marketing strategies were explored based on the background of Huizhou smelly mandarin fish industry and the current situation of the marketing system.This paper aims to accelerate the standardization process of Huizhou's smelly mandarin fish industry,promote high-quality development of the industry,and use innovative strategies based on marketing models to help the smelly mandarin fish improve brand efficiency.关键词
徽州臭鳜鱼/原料分级/新业态/品牌建设/营销模式Key words
Huizhou smelly mandarin fish/raw material grading/new business format/brand building/marketing model分类
轻工纺织引用本文复制引用
莫桐桐,汪菲,杜安宁,吴永学,邵栋梁..徽州臭鳜鱼原料分级及新业态下营销模式探析[J].智慧农业导刊,2026,6(9):87-93,7.基金项目
安徽省特色产业创新研究院建设项目(202524d12020003) （202524d12020003）
