智慧农业导刊2026，Vol.6Issue(10)：69-72,4.DOI:10.20028/j.zhnydk.2026.10.014
乡村振兴战略背景下大学生返乡就业创业的困境与发展路径研究
摘要
Abstract
The in-depth implementation of the rural revitalization strategy has created a broad platform for college students to return to rural areas for employment and entrepreneurship.As a vital force in rural development in the new era,college students'willingness and practice of returning home for employment and entrepreneurship directly determine the effectiveness of talent revitalization in rural areas.Based on survey data collected from 470 college students regarding their employment and entrepreneurship in rural areas,this paper systematically analyzes the current characteristics and core difficulties they face.By drawing on the practices of outstanding young representatives in rural revitalization such as Yang Lyushi and Lai Jiayi,this study summarizes their successful experience and practical implications.Targeted development paths are proposed from four dimensions:government,universities,society and college students themselves,so as to solve the difficulties of college students returning to rural areas and encourage more young people to take root in and serve rural construction.关键词
乡村振兴战略/大学生/返乡入乡/就业创业/人才培养Key words
rural revitalization strategy/college student/returning to rural area/employment and entrepreneurship/talent cultivation分类
管理科学引用本文复制引用
丘艳芳..乡村振兴战略背景下大学生返乡就业创业的困境与发展路径研究[J].智慧农业导刊,2026,6(10):69-72,4.基金项目
广州华南商贸职业学院"十大育人"实践育人类科研项目"大学生返乡入乡就业创业状况调查"(HMYR202412) （HMYR202412）
