鞋类工艺与设计2026，Vol.6Issue(11)：26-28,3.DOI:10.3969/j.issn.2096-3793.2026-11-009
国潮语境下婺剧元素IP形象的品牌视觉系统设计研究——以杜泽镇文旅IP为例
Research on the Brand Visual System Design of Wuju Opera Element IP Image in the Context of National Trend——Taking Duze Town Cultural Tourism IP as an Example
摘要
Abstract
In the era when the rise of national trend culture and rural revitalization are deeply integrated,the young dissemination of traditional opera culture and the differentiated creation of regional tourism and cultural brands have become important research directions in the design field.This article takes national trend design as the context,uses Wuju opera elements as the core,and takes the tourism and cultural IP of Duze Town as the research object,builds a brand visual system that is suitable,explores the design path of combining intangible cultural heritage elements with regional tourism and cultural IPs under the context of national trend,helps to promote the dynamic inheritance of Wuju opera culture and the quality improvement and upgrading of Duze Town tourism industry,and provides a reference for similar intangible cultural heritage tourism IP designs.关键词
国潮/婺剧元素/文旅IP/品牌视觉系统/杜泽镇Key words
national trend/wuju opera elements/cultural tourism ip/brand visual system/duze town分类
管理科学引用本文复制引用
田一涵..国潮语境下婺剧元素IP形象的品牌视觉系统设计研究——以杜泽镇文旅IP为例[J].鞋类工艺与设计,2026,6(11):26-28,3.
