摘要
Abstract
As an important branch of visual communication design,dynamic graphic design is widely applied in fields such as new media,film and television,and brand communication.At present,most dynamic graphic design courses in colleges and universities have a utilitarian tendency,focusing on software operation while neglecting narrative training.As a result,students'works lack logic and emotion,making it difficult to meet the needs of the industry.Guided by the theory of visual narrative and combined with teaching practice,this paper constructs a three-stage progressive teaching framework of"Basic Cognition―Application Transfer―Innovation and Creation",verifies the feasibility and practicality of the framework through five years of teaching practice,and provides theoretical support and practical reference for the teaching reform of dynamic graphic design courses in colleges and universities.关键词
视觉叙事/动态图形/教学框架/三阶递进式教学改革Key words
visual narrative/motion graphics/teaching framework/three-stage progressive teaching reform分类
社会科学
