包装学报2026，Vol.18Issue(3)：45-54,10.DOI:10.20269/j.cnki.1674-7100.2026.3005
设计因缘论视域下情感化包装设计的"人缘"建构与创新策略
"Human Connection"Construction and Innovative Strategies of Emotional Packaging Design from the Perspective of Design Causality Theory
摘要
Abstract
Based on the"human connection"perspective of design causality theory,the"human connection"construction dimensions of emotional packaging are systematically deconstructed through literature review and case analysis by analyzing its innovation path from multiple stakeholders as designers shaping brand emotional experience through visual and interactive design,producers focusing on green packaging and resource optimization to fulfill ecological responsibility,sellers relying on shelf effect and marketing strategies to enhance market competitiveness,consumers deepening value connection by focusing on emotional and personalized needs,and promoting sustainable development at the social level through the application of environmentally friendly materials and the construction of emotion-driven systems.The research indicates that emotional packaging design needs to be driven by innovation,promoting the development of packaging towards greenness,personalization and emotionalization through collaborative efforts from multiple stakeholders.On the basis of balancing the demands of all parties and sustainable social development,it ultimately aims to achieve future design with more humanistic warmth and social responsibility.关键词
设计因缘论/情感化包装/包装设计/"人缘"建构/创新路径Key words
design causality theory/emotional packaging/packaging design/"human connection"construction/innovation path分类
通用工业技术引用本文复制引用
胡俊红,丁婧..设计因缘论视域下情感化包装设计的"人缘"建构与创新策略[J].包装学报,2026,18(3):45-54,10.基金项目
国家社科基金艺术学项目(23BG109) （23BG109）
