鞋类工艺与设计2026，Vol.6Issue(10)：18-20,3.DOI:10.3969/j.issn.2096-3793.2026-10-006
AR技术契合Z世代消费心理的文创产品设计
Design Strategies for AR Cultural and Creative Products Aligning with Generation Z's Consumption Psychology
李海晴 1王炘玉1
作者信息
- 1. 泰山职业技术学院,山东 泰安 271000
- 折叠
摘要
Abstract
Today,Generation Z has become a new main force in consumption,and their unique consumption psychology profoundly influences market trends.This paper focuses on how to design cultural and creative products that meet Generation Z's emotional,social and personalized needs by virtue of Augmented Reality(AR)technology.First of all,the paper analyzes the consumption psychological characteristics of Generation Z,and furthermore,combines specific cases to deeply explore how AR technology can adapt to Generation Z's psychological needs in the packaging of cultural and creative products.Finally,it establishes a set of design strategies integrating"theme construction—scenario building—interaction mechanism—extended experience",striving to provide practical references for the digital transformation and innovative design of the cultural and creative industry.关键词
Z世代/AR技术/文创产品/消费心理/设计策略Key words
generation z/ar technology/cultural and creative products/consumption psychology/design strategy分类
社会科学引用本文复制引用
李海晴,王炘玉..AR技术契合Z世代消费心理的文创产品设计[J].鞋类工艺与设计,2026,6(10):18-20,3.
