鞋类工艺与设计2026，Vol.6Issue(10)：21-23,3.DOI:10.3969/j.issn.2096-3793.2026-10-007
视觉传播设计在时尚品牌社交媒体传播中的应用研究
The Application of Visual Communication Design in the Social Media Communication of Fashion Brands
摘要
Abstract
This study examines visual communication design as a starting point to analyze innovative visual techniques and explore their application mechanisms in fashion brands'social media campaigns.The paper systematically reviews visual communication theories and brand digital marketing strategies,clarifying the characteristics of visual content representation and audience interaction logic in fashion brands'social media presence.Building upon existing visual communication systems,the research creates works incorporating digital posters and 3D fashion modeling displays,exploring novel presentation methods that integrate"visual communication design"with multiple communication channels.It achieves dynamic visual communication adjustments through three core principles:maintaining stable cross-platform brand identity,deepening emotional narrative connections,and adapting to platform-specific interaction characteristics.Innovative design practices such as dynamic visual presentations,virtual modeling,and user co-creation ultimately significantly expand the dimensions and effectiveness of visual expression.关键词
视觉传播设计/时尚品牌/社交媒体/品牌形象/数字视觉/传播策略Key words
visual communication design/fashion brand/social media/brand image/digital visual/communication strategy分类
社会科学引用本文复制引用
杨丰华,李玥..视觉传播设计在时尚品牌社交媒体传播中的应用研究[J].鞋类工艺与设计,2026,6(10):21-23,3.
