鞋类工艺与设计2026，Vol.6Issue(10)：27-29,3.DOI:10.3969/j.issn.2096-3793.2026-10-009
公益海报设计中的视觉叙事意义生成机制研究
Research on the Visual Narrative Meaning Generation Mechanism in Public Service Poster Design
何书婷 1罗时宝1
作者信息
- 1. 四川音乐学院成都美术学院,四川 资阳 641300
- 折叠
摘要
Abstract
This study focuses on the visual narrative generation mechanism in public welfare poster design,exploring how images evoke emotions,convey values,and construct social meanings within limited spaces.As visual communication gains increasing importance in public domains,public welfare poster design has gradually shifted from informational presentation to narrative expression.Its meaning generation relies on multiple factors,including visual structural organization,the use of metaphorical symbols,emotional experience stimulation,and cultural context engagement.Based on visual narrative theory and semiotic frameworks,this article analyzes typical cases from dimensions such as visual structure,narrative tension,image metaphor,and immersive scenario setting,revealing how visual narratives prompt viewers to form cognitive judgments and emotional resonance within a short time.关键词
公益海报设计/视觉叙事/意义生成Key words
public service poster design/visual storytelling/meaning generation分类
社会科学引用本文复制引用
何书婷,罗时宝..公益海报设计中的视觉叙事意义生成机制研究[J].鞋类工艺与设计,2026,6(10):27-29,3.
