安徽农业科学2026，Vol.54Issue(11)：92-98,7.DOI:10.3969/j.issn.0517-6611.2026.11.018
基于游客感知的西北民族地区乡村生态旅游发展研究
Research on Rural Ecotourism Development in Northwestern Ethnic Areas Based on Tourist Perceptions:A Case Study of Gannan Tibetan Autonomous Prefecture
摘要
Abstract
The depth,breadth,and difficulty of fully implementing the rural revitalization strategy are no less than those of poverty alleviation.The report of the 20th National congress of the Communist party of China has designated it as a key task for"agriculture rural areas,and farm-ers"work in the new era.It is inevitable to strengthen top-level design and take stronger initiatives to gather greater synergy to make progress together.This shows that rural revitalization occupies a pivotal position in social development,and ecotourism,as a core component of the tourism industry,serves as a key driver for rural revitalization.Therefore,the development of ecotourism can boost rural revitalization and stim-ulate the development of related industries.Based on this,this paper takes the ecotourism development of Gannan Tibetan Autonomous Prefec-ture as a research case,kes the survey of tourists'satisfaction as a perspective,starts from four aspects of infrastructure,tourism consump-tion,ecological environment and service quality,and conducts research on the ecotourism development of Gannan Tibetan Autonomous Prefec-ture through literature research method,questionnaire survey method and inductive summary method.The research results show that tourists are generally satisfied with ecotourism in Gannan Tibetan Autonomous Prefecture,but there are also problems such as lagging infrastructure de-velopment,insufficient external publicity,and lack of tourism professional practitioners.Targeted optimization measures are proposed to pro-vide implications for ecotourism development in ethnic regions of Northwest China.关键词
西北民族地区/生态旅游/乡村振兴/甘南藏族自治州Key words
Northwest ethnic areas/Ecotourism/Rural revitalization/Gannan Tibetan Autonomous Prefecture分类
管理科学引用本文复制引用
岳芳,高雪琴..基于游客感知的西北民族地区乡村生态旅游发展研究[J].安徽农业科学,2026,54(11):92-98,7.基金项目
甘肃省社科规划项目(2022YB050) （2022YB050）
甘肃省教育厅高等学校创新基金项目(2025A-243) （2025A-243）
兰州文理学院服务地方专项科研项目(2021FWDF04). （2021FWDF04）
