成都大学学报（社会科学版）Issue(3)：1-14,14.
主流价值影像书写的内在机制与优化路径
The Intrinsic Mechanism and Optimization Path of Image Writing for Mainstream Value
摘要
Abstract
Image writing serves as the basic paradigm for the dissemination of mainstream values in the era of intelligent media,which can effectively enhance the communication efficiency of mainstream values.Compared with traditional media,image writing presents values in a three-dimensional manner through its sign system from signifier to signified,its presentation form shifting from static to dynamic,and its turn from image to politics,and effectively embed ideology,achieving the goal of homogenizing group concepts.The visual landscape created by image arrangement can evoke the emotional atmosphere of the audience,touch the psychological association of viewers through the"metaphorical narrative"technique,and activate the deep memory of group emotions through the art of symbolic symbols,completing the endowment of mainstream value meanings and the value isomorphism of group thoughts.However,in the process of mainstream value dissemination through image writing,it faces practical problems such as"traffic logic","emotional consumption",and"pan-entertainment".To further optimize the practical path of mainstream value image writing,we need to purify the traffic ecological environment,improve the image culture supervision system,adhere to positive guidance,cultivate the rational consumption literacy of the majority of netizens,correct wrong aesthetics,and resist pan-entertainment narrative methods.关键词
影像书写/主流价值/叙事范式Key words
image writing/mainstream values/narrative paradigm分类
社会科学引用本文复制引用
陈伟宇,孙璐杨..主流价值影像书写的内在机制与优化路径[J].成都大学学报（社会科学版）,2026,(3):1-14,14.基金项目
2025年国家社会科学基金年度项目青年课题"主流价值通过影像书写凝聚社会共识的机制与路径研究"(项目编号:25CKS142). （项目编号:25CKS142）
