江西农业大学学报2026，Vol.48Issue(3)：934-944,11.DOI:10.3724/aauj.2026076
数字技术应用对基层农技推广人员服务绩效的影响
The impact of digital technology application on service performance of grassroots agricultural extension workers:the mediating role of knowledge network expansion
摘要
Abstract
[Objective]This study is designed to examine the influence of digital technology application on the service performance of frontline agricultural technology extension staff,while also exploring the mediating role of knowledge network expansion.The overarching goal is to lay a theoretical and empirical groundwork for advancing the informatization and networking of the grassroots agricultural technology extension system.[Method]This study analyzes the impact of digital technology application on the performance of public-interest agricultural extension services by grassroots personnel and its underlying mechanisms,using micro-survey data from 1 506 grassroots agricultural extension workers in Jiangxi Province,along with extended regression models and mediation effect models.[Result]Digital technology application exerts a statistically significant positive effect on the service performance of grassroots agricultural extension personnel at the 1%significance level.Robustness checks employing replace samples and research methodology confirm the validity of these findings.Mechanism analysis indicates that digital technology application improves service delivery performance by expanding knowledge networks formed through agricultural technology dissemination.Heterogeneity results show that compared to full-time agricultural technology extension personnel,digital technology application has a more significant effect on improving the efficiency of extension services for part-time personnel.Compared to agricultural technology extension personnel with agricultural-related majors,digital technology application has a greater effect on improving the extension services for personnel with non-agricultural-related majors.For agricultural technology extension personnel with higher salaries,digital technology application has a greater impact on their extension service provision.[Conclusion]Efforts should be accelerated to improve the conditions for the application of digital technology,strengthen the capabilities and incentive mechanisms of agricultural technology extension personnel,establish a digital agricultural technology extension service system,promote the establishment of a digital service system for agricultural technology extension,and actively explore and advance the digital transformation of government public welfare agricultural technology extension services.关键词
公益性农技推广服务/数字技术/知识网络/扩展回归模型Key words
public welfare agricultural technology extension services/digital technology/knowledge network/extended regression model分类
管理科学引用本文复制引用
刘小春,陈仁宇,张思琴,李虹茹..数字技术应用对基层农技推广人员服务绩效的影响[J].江西农业大学学报,2026,48(3):934-944,11.基金项目
教育部人文社会科学研究项目(23YJA790039)和江西省高校人文社会科学研究项目(JJ25113) Project supported by Humanities and Social Sciences Research of the Ministry of Education(23YJA790039)and Humanities and Social Sciences Research Projects of Higher Education Institutions in Jiangxi Province(JJ25113) （23YJA790039）
