吉首大学学报（自然科学版）2026，Vol.47Issue(3)：73-80,8.DOI:10.13438/j.cnki.jdzk.2026.03.011
首届湖南旅游发展大会对张家界市旅游目的地形象的影响
Impact of the Inaugural Hunan Tourism Development Conference on the Tourist Destination Image of Zhangjiajie:Based on Network Text Analysis
摘要
Abstract
Based on the"cognition-emotion"model as the analytical framework,and using the network text analysis method,we investigated the impact of the Inaugural Hunan Tourism Development Confer-ence(referred to as"IHTDC")on the tourist destination image of Zhangjiajie.The results showed that:IHTDC mainly had a direct impact on the cognitive image of the tourist destination in terms of tourism infrastructure,tourism services,and tourism attractions;before and after the holding of IHTDC,the emo-tional image was mainly positive,and the influence of IHTDC on the emotional image mainly focused on three aspects:emotional resonance,emotional trust,and emotional conflict.However,this influence was transmitted from the cognitive image based on the consistency of cognition;the influence of emotional image on cognitive image was formed due to the change in the original cognitive image caused by cogni-tive dissonance.In order to further enhance the overall positive image of tourism destinations,it is recom-mended that Zhangjiajie should optimize public services,strengthen market supervision,and develop new tourism attractions.In the future,the Tourism Development Conferences should be held to evaluate the carrying capacity in advance,cultivate new products,and establish a continuous tracking and evaluation mechanism.关键词
旅游发展大会/旅游目的地/认知形象/情感形象/TF-IDF算法Key words
tourism development conference/tourist destination/cognitive image/emotional image/TF-IDF algorithm分类
管理科学引用本文复制引用
刘若彬,蔡建刚..首届湖南旅游发展大会对张家界市旅游目的地形象的影响[J].吉首大学学报（自然科学版）,2026,47(3):73-80,8.基金项目
国家自然科学基金资助项目(72063007) （72063007）
湖南省芙蓉计划领军人才、文化青年人才资助项目(25LLJ05) （25LLJ05）
湖南省教育厅科学研究重点项目(23A0394) （23A0394）
