青岛大学学报（自然科学版）2026，Vol.39Issue(2)：78-86,95,10.DOI:10.3969/j.issn.1006-1037.2026.02.11
考虑溢出效应的体验品供应链区块链可追溯性策略
Blockchain Traceability Strategy of Experiential Supply Chain Considering Spillover Effect
摘要
Abstract
The impact of the presence or absence of spillover effects on blockchain tracea-bility decisions in a supply chain consisting of two suppliers and one retailer were investi-gated.A stackelberg game model was developed based on consumer willingness to pay.The equilibrium solutions of the four scenarios with and without blockchain in the situa-tion with and without spillover effects were compared.The results show that quality in-vestment incentives are influenced by blockchain traceability and spillover effects through different mechanisms.Incentive conflicts are caused by a significant interaction between spillover effects and blockchain traceability when both are present.The adoption of block-chain by the retailer is influenced by the intensity of spillover effects,recall cost,and con-sumer traceability awareness.Without spillover effects,blockchain adoption is recommen-ded for the retailer.With spillover effects,blockchain should be adopted when spillover effects are low,recall cost is small,or consumer traceability awareness is strong.It should not be adopted when spillover effects are high,recall cost is large,or consumer awareness is weak.Channel conflicts may be caused by blockchain adoption in certain situ-ations.关键词
溢出效应/区块链/质量投资/体验品/可追溯性/产品召回Key words
spillover effect/blockchain/quality investment/experience products/tracea-bility/product recall分类
管理科学引用本文复制引用
王静怡,罗子灿,梁佳欣,周倩文,钱柯强,杨兴燚..考虑溢出效应的体验品供应链区块链可追溯性策略[J].青岛大学学报（自然科学版）,2026,39(2):78-86,95,10.基金项目
湖南省教育厅科学研究项目(批准号:24C0276)资助 （批准号:24C0276）
湖南省哲学社会科学规划基金办公室基地项目(批准号:23JD035)资助. （批准号:23JD035）
