管理学刊2026，Vol.39Issue(2)：1-14,14.DOI:10.19808/j.cnki.41-1408/F.2026.0013
首发经济政策的量化评价
Quantitative Evaluation of First Launch Economy Policies:A Three-Dimensional Framework Analysis of Instrument-Objective-Effectiveness Based on Policy Texts
摘要
Abstract
The first launch economy policies are strategic measures aimed at promoting consumption upgrading and driving economic growth.Through a systematic review of 88 first launch economy policies,using content analysis and the PMC index model method,a three-dimensional analysis framework of instrument-objective-effectiveness was constructed to quantitatively evaluate the policy texts of first launch economy,providing a scientific basis for the effective formulation of initial economy policies.The research findings are as follows.First,the policy tools of first launch economy are divided into supply-oriented,environmental-oriented and demand-oriented policies,presenting a structural imbalance where supply is emphasized while demand is neglected.Second,the policy goals of first launch economy are mainly supporting the establishment and development of flagship stores,supplemented by creating a showcase platform for initial and debut events and establishing an initial economy service system.Third,the effectiveness of first launch economy policies varies greatly.Most of them belong to the general policy level,and the policy design is not perfect,leaving considerable room for improvement.Therefore,it is necessary to improve the internal structure of policy tools,create a policy tool system of supply-environment-demand that cooperates with each other,effectively link policy tools with policy goals,enrich policy content and incentive measures,and promote the construction of the initial economy through a vertical governance path,with layered advancement.关键词
首发经济/政策工具/政策目标/政策效力/PMC指数模型Key words
first launch economy/policy tools/policy objectives/policy effectiveness/PMC index model分类
管理科学引用本文复制引用
生延超,冯君玲,许玲玲,李琪..首发经济政策的量化评价[J].管理学刊,2026,39(2):1-14,14.基金项目
国家社会科学基金项目(25BJY039) （25BJY039）
湖南省社会科学基金项目(22YBA162) （22YBA162）
湖南省教育厅科学研究项目(24A0427) （24A0427）
