中国瓜菜2026，Vol.39Issue(6)：265-274,10.DOI:10.16861/j.cnki.zggc.2025.0794
数据要素如何驱动菜农低碳生产行为?
How do data elements drive the low-carbon production behavior of vege-table farmers?
摘要
Abstract
Driven by the dual goals of the digital economy and"dual carbon"goals,data elements are reshaping agricul-tural production modes.However,their impact mechanism on the low-carbon production behavior of vegetable farmers is still unclear.Based on in-depth interviews and field observations of 78 vegetable farmers nationwide,this study applies grounded theory to analyze the internal mechanism through which data elements drive the low-carbon production behav-ior of vegetable farmers.The research finds that data elements drive low-carbon production through a complete chain of"supply-acquisition-cognition-decision-behavior",among which the accessibility of data channels is the most critical fac-tor.Cognitive transformation plays a mediating role between data acquisition and behavior implementation,while deci-sion optimization plays a key bridging role.Furthermore,individual characteristics,resource endowments,institutional en-vironments,and social networks significantly moderate these data-driven effects.Interestingly,behavioral changes can precede cognitive updates.The economic,ecological,and social benefits generated by low-carbon behaviors reinforce the entire driving process through a feedback mechanism,forming an upward spiral path of"behavior-benefit-cognition-be-havior".Therefore,it is recommended to strengthen data infrastructure,improve vegetable farmers'digital literacy,opti-mize policy incentive mechanisms,implement differentiated guidance strategies,and establish a mechanism for benefit evaluation and demonstration.关键词
数据要素/低碳生产/菜农行为/扎根理论/数字赋能/绿色转型Key words
Data elements/Low-carbon production/Vegetable farmers'behavior/Grounded theory/Digital empower-ment/Green transition分类
农业科技引用本文复制引用
刘君,王学伟..数据要素如何驱动菜农低碳生产行为?[J].中国瓜菜,2026,39(6):265-274,10.基金项目
2023年潍坊市软科学研究项目(2023RKX184) （2023RKX184）
2025年度校级人文社科项目(2025XJSK02) （2025XJSK02）
