中国医学伦理学2026，Vol.39Issue(6)：784-790,7.DOI:10.12026/j.issn.1001-8565.2026.06.12
媒介物质性视域下中医药文化数字国际传播路径研究
Research on the digital international communication paths of traditional Chinese medicine culture from the perspective of media materiality
摘要
Abstract
The global communication order has been profoundly affected by the revolution in communication technologies in recent years,and the evolution of technology and paradigm revolution has ushered in the era of intelligent communication.A deeply mediatized society has subversively changed the information communication patterns of human society and influenced the forms of resource allocation.With the emergence of novel technological terms such as"cloud computing""metaverse"and"virtual reality"current mainstream communication and media studies tend to categorize media into the virtual world,often ignoring its ubiquitous,profound,and complex materiality.Across different digital social contexts,the"materiality"of the communication activities for traditional Chinese medicine(TCM)culture,such as the targeted objects,the communication venues,and the relied-upon bodies,profoundly influenced their occurrence,understanding,and continuation.Starting from the media materiality of TCM and regarding it as the"carrier"of excellent traditional Chinese culture,this paper explored the existing problems and countermeasures in the international communication of TCM culture in the digital era.It aimed to transcend media-centrism and strive to explore an innovative paradigm for the digital international communication path of TCM culture featuring"embodiment-embedment-elevation."关键词
中医药文化/数字国际传播/媒介物质性Key words
traditional Chinese medicine culture/digital international communication/media materiality分类
医药卫生引用本文复制引用
张喆宇,罗广波,林彬..媒介物质性视域下中医药文化数字国际传播路径研究[J].中国医学伦理学,2026,39(6):784-790,7.基金项目
广东省社科联重点实验室"数字中医药文化研究与传播创新重点实验室"建设项目(粤宣发[2022]10号) （粤宣发[2022]10号）
广东省哲学社会科学创新工程特别委托项目"粤港澳大湾区中医药文化话语体系建设及传播生态研究"(GD24WTCXGC09) （GD24WTCXGC09）
广东省2023年度教育科学规划课题"中医药文化赋能高校数智德育模式构建研究"(2023JKDY010) （2023JKDY010）
